Privacy Policy

Effective date: October 21, 2026
Last updated: October 21, 2026

Rancho Valencia Resort & Spa respects your privacy. This policy explains what information we collect when you visit ranchovalencia.com, book a stay, or contact us, how we use it, who we share it with, and the choices you have.

It covers our website and the forms, booking tools and messages connected to it. It also covers information you give us by phone or email when you make a reservation or ask a question. Information collected on property is handled separately.

Who we are

This website is operated by Rancho Valencia Resort Partners, LLC, doing business as Rancho Valencia Resort & Spa, at 5921 Valencia Circle, Rancho Santa Fe, California 92067. Mailing address: P.O. Box 9126, Rancho Santa Fe, CA 92067.

For anything in this policy, you can reach us three ways:

Our privacy request form
Toll free: (800) 548-3664
Mail: Privacy Request, Rancho Valencia Resort & Spa, P.O. Box 9126, Rancho Santa Fe, CA 92067

The information we collect

We collect only what we need to run the resort and the website, and we collect it in three ways: you give it to us, our systems record it when you use the site, and a small number of partners send it to us.

Category	Examples	Where it comes from
Contact details	Name, email address, phone number, mailing address	You, when you book, join our mailing list, enroll in texts, or contact us
Reservation and purchase details	Dates of stay, room type, rate, special requests, spa and dining reservations, gift card purchases, event inquiries	You, through our booking engine, our forms, our reservations team, or our restaurant and spa booking partners
Payment information	Card number, expiration, billing address	You, entered into our booking engine or taken by our team. Card details are handled by our payment and booking providers under their security standards; our website does not store them
Website and device activity	Pages you view, links you click, the site you came from, your approximate location from your IP address, browser and device type, the cookies described below	Recorded automatically when you use the site, by us and by the analytics and advertising partners named below
Communications	Emails, form submissions, text messages	You
Preferences and inferences	Your stated interests, the offers you open, and what we conclude about what you may enjoy	Drawn from the above

We do not collect sensitive personal information through the website, such as precise location, government identification numbers, health information or biometric data. Health or allergy information you may share with The Spa or our restaurants is collected on property, not through this website.

We do not knowingly collect personal information from anyone under 16 through this website, and we do not sell or share the personal information of anyone we know to be under 16.

How we use it

To take, confirm and manage your reservation, and to deliver what you have booked
To answer your questions and requests
To send you offers, news and invitations if you have asked for them, and to stop when you ask us to
To run the website, keep it secure, and understand which pages are useful
To measure and improve our advertising, including showing you our ads on other sites and apps after you have visited ours
To meet our legal obligations, protect our guests and our property, and resolve disputes

Who we share it with

Service providers who work for us: our booking engine and payment providers, our hotel reservations and guest systems, our email and text-message platforms, our website host and security providers, our web analytics providers, and the agencies that run our marketing. They use your information only to do that work for us.

Advertising and social media partners. When you visit our site, cookies and similar tools placed by Google, Meta (Facebook and Instagram), Microsoft, Pinterest and The Trade Desk collect information about your visit so that we can measure our advertising and show you our ads elsewhere. Under California law this is called "sharing" for cross-context behavioral advertising, and you have the right to opt out of it. How to do that is under "Your choices" below. We do not sell your personal information for money.

Reservation partners. If you book a table, a treatment or an event through a partner such as OpenTable, the partner's own privacy policy also applies.

Legal and safety. We may disclose information when the law requires it, to protect the safety of guests and staff, or in connection with a sale or reorganization of the business.

Cookies and similar tools

Cookies are small files a website stores in your browser. Pixels are tiny images or scripts that work alongside them. We use both, in four groups. You can turn any group except the first on or off at any time through Cookie Settings in the footer of every page.

Group	What it does	Examples
Strictly necessary	Makes the site work: remembers your cookie choices, protects against automated abuse, serves the booking tool when you ask for it	OneTrust, Cloudflare, Google reCAPTCHA, our booking widget
Functional	Remembers settings and shows embedded content	Video players, fonts, the booking engine's own session
Performance and analytics	Counts visits and tells us which pages work	Google Analytics, New Relic
Marketing and social media	Measures our advertising and lets our ad partners show you our ads on other sites	Google Ads, Meta, Microsoft Advertising, Pinterest, The Trade Desk, LinkedIn

A full list of the cookies in each group, with how long each lasts, is in Cookie Settings.

Your browser's privacy signal. If your browser or an extension sends the Global Privacy Control signal, we treat it as a request to opt out of sharing for advertising, and the marketing and social media groups stay off. Because the signal is tied to your browser, you will need to make the choice again in another browser or on another device, or opt out through Cookie Settings there.

Do Not Track. Some browsers offer an older "Do Not Track" setting. There is no common standard for it, so our site does not respond to it. We respond to the Global Privacy Control signal instead.

Your choices

Marketing emails. Every email has an unsubscribe link, or ask us at the contacts above.
Text messages. Reply STOP to any message. Our SMS Terms and Conditions are in the final section of this page.
Cookies and advertising. Use Cookie Settings in the footer, or the "Do Not Sell or Share My Personal Information" link beside it. Both open the same panel. No account and no identification is needed.
Your information. Ask to see it, correct it or delete it using the request form, the toll-free number, or the mailing address above.

Your rights if you live in California

The California Consumer Privacy Act gives California residents these rights:

To know what personal information we have collected about you, where it came from, why we collected it, and who we have shared it with, and to receive a copy
To delete the personal information we hold about you, with the exceptions the law allows, such as information we need to complete your reservation or keep for legal reasons
To correct inaccurate personal information
To opt out of the sale or sharing of your personal information. We do not sell personal information for money. We do share it for cross-context behavioral advertising, and you can opt out through the "Do Not Sell or Share My Personal Information" link in the footer, through Cookie Settings, or by sending the Global Privacy Control signal from your browser. We do not ask you to verify your identity to opt out
To limit the use of sensitive personal information. We do not collect sensitive personal information through the website, so there is nothing to limit here
Not to be treated differently for exercising any of these rights

How to ask. Use the privacy request form, call (800) 548-3664, or write to the mailing address above. For requests to know, delete or correct, we will ask for enough information to confirm you are who you say you are, usually your name, email address and the details of a reservation, and we may send a verification email. We respond within 45 days and will tell you if we need up to 45 more. You may use an authorized agent; we will ask the agent for proof that you gave them permission and may confirm with you directly.

The categories. In the twelve months before the effective date we collected the categories in the table under "The information we collect": identifiers, customer records, commercial information, internet and device activity, approximate geolocation, and inferences. We disclosed each of them to service providers for the purposes above. We shared identifiers and internet activity with advertising partners for cross-context behavioral advertising. We did not sell any category for money, and we have no actual knowledge of selling or sharing the information of consumers under 16.

Your rights if you live in the European Union, the United Kingdom or Switzerland

If you visit us from these places, the data protection laws there also apply. We rely on these legal bases: performing our contract with you (your reservation), your consent (marketing emails, texts, and non-essential cookies), and our legitimate interests in running and protecting the resort and its website. Your information is processed in the United States, which the European Commission and the United Kingdom have not found to offer equivalent protection; we rely on the standard contractual clauses with our providers where they apply.

You have the right to access, correct, delete, restrict or object to our use of your information, to take it with you in a portable form, and to withdraw consent at any time. You can use the request form, or any contact above. You also have the right to complain to your local data protection authority.

How long we keep it

We keep reservation and purchase records for seven years after your last stay, to serve you and to meet tax, accounting and legal requirements. Marketing contact details are kept until you unsubscribe, or until three years have passed with no activity. Individual-level website analytics data is kept for no more than 14 months; we also keep aggregated statistics that do not identify you. Cookies last for the period shown in Cookie Settings.

How we protect it

We use reasonable technical and organizational measures to protect your information, including encrypted connections to our site and booking engine. No system is perfectly secure, so please contact us at once if you believe your information with us has been compromised.

Links to other sites

Our site links to partners such as our gift card provider, our restaurant booking partner and our Villa owners' site (the "Villa Owners Portal" in the footer). Their privacy policies, not this one, apply there.

Changes to this policy

We review this policy at least once a year and whenever our practices change. The effective date at the top tells you when it last changed, and we will post a notice on this page for any material change.

Questions

Use any of the contacts under "Who we are." We are glad to help.

SMS and Text Message Terms and Conditions

Rancho Valencia Resort & Spa ("Rancho Valencia," "we," "us," or "our") operates an SMS/text messaging program to provide enrolled guests and prospective guests with timely communications. Messages sent through this program may include:

Exclusive resort offers, packages, and seasonal promotions
Spa, dining, and activity reservation confirmations and reminders
Event announcements and curated experience invitations
Loyalty and membership program updates
Transactional messages related to your reservation or stay
Resort news and updates

This program is operated by Rancho Valencia Resort & Spa, 5921 Valencia Circle (Box 9126), Rancho Santa Fe, CA 92067.

How to Enroll

You may enroll in the Rancho Valencia SMS program by any of the following methods:

Completing the SMS opt-in form on our website at ranchovalencia.com
Texting START or JOIN to our designated program short code or long code
Verbally consenting at the front desk during check-in or via a pre-stay communication
Checking the SMS opt-in box during an online reservation or event registration

By enrolling, you confirm that you are the account holder or have the account holder's permission to enroll the provided mobile number, and that you are 18 years of age or older.

Message Frequency & Costs

Message frequency varies based on your interactions with Rancho Valencia and current resort programming. You can typically expect to receive approximately 2–4 messages per month for marketing communications, plus transactional messages related to reservations or your active stay as needed.

Message and data rates may apply. These charges are billed by and payable to your mobile service carrier. Rancho Valencia does not charge for SMS messages, but standard carrier rates for text messaging and data usage apply and are your responsibility.

How to Opt Out

You may opt out of the Rancho Valencia SMS program at any time. To stop receiving messages, use any of the following methods:

STOP: Reply STOP to any message. You will receive a single confirmation and no further messages will be sent.

CANCEL: Reply CANCEL to opt out and receive a confirmation message.

QUIT: Reply QUIT or UNSUBSCRIBE to be immediately removed from the program.

HELP: Reply HELP for assistance and contact information. You will not be unsubscribed.

After texting STOP, CANCEL, QUIT, or UNSUBSCRIBE, you will receive one final message confirming your opt-out. Following that confirmation, no additional promotional messages will be sent to your number. You may re-enroll at any time by texting START or by opting in again through our website or at the resort.

Supported Carriers

Rancho Valencia's SMS program is available on most major U.S. carriers, including but not limited to AT&T, Verizon, T-Mobile, Sprint, Boost Mobile, MetroPCS, U.S. Cellular, Cricket, and Virgin Mobile. Carrier participation may vary. Rancho Valencia is not responsible for any delays or failures in delivery of messages caused by your carrier or by circumstances beyond our reasonable control.

This program is intended for U.S. mobile numbers only.

Privacy & Data Use

Your mobile phone number and any information collected in connection with this SMS program are governed by our Privacy Policy, including its California Consumer Privacy Act (CCPA) provisions. Specifically:

Your mobile number will not be shared with or sold to unaffiliated third parties for their own marketing purposes
Your number may be shared with our SMS platform provider and other service providers who assist us in operating this program, solely for that purpose
California residents may exercise their rights to know, delete, or opt out of sale of personal information by visiting our Privacy Policy or calling (800) 548-3664
You may request deletion of your mobile number from our records at any time

For a Data Subject Access Request, visit: Submit a DSAR

No Purchase Required

Consent to receive SMS messages is never required as a condition of purchasing any goods or services from Rancho Valencia Resort & Spa. You may make reservations, purchase spa services, or otherwise engage with the resort without enrolling in SMS communications.

Limitation of Liability

Rancho Valencia Resort & Spa is not liable for any delays or undelivered messages resulting from any act of God, technical failure, or any condition outside Rancho Valencia's reasonable control. Delivery of SMS messages is subject to effective transmission from your network operator and is outside of Rancho Valencia's control. Message delivery is not guaranteed.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, RANCHO VALENCIA SHALL NOT BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES ARISING OUT OF OR IN CONNECTION WITH THIS SMS PROGRAM.

Changes to These Terms

Rancho Valencia reserves the right to modify these SMS Terms & Conditions at any time. Material changes will be communicated to enrolled participants via SMS and/or by updating the effective date of this page. Your continued participation in the program following notice of changes constitutes your acceptance of those changes.

We reserve the right to discontinue the SMS program at any time without notice.

Governing Law

These SMS Terms & Conditions are governed by the laws of the State of California, without regard to conflict of law principles. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the state and federal courts located in San Diego County, California.

This program complies with the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, CTIA Messaging Principles and Best Practices, and applicable California law including the California Consumer Privacy Act (CCPA).